Ultra Red™ is a 50-1 high concentrate, thick deep red shampoo. It is the absolute best shampoo available for removing stains and highlighting red hair. Also removes dirt and food stains. Redeners have been used in far east whitening techniques and have proved to out perform blueings. Ultra Red™ contains strawberry and cranberry skins. Ultra Red™ is a deep cleaning and conditioning shampoo, removes odors and rinses fast! Ultra Red™ is tearless, pH balanced, natural, biodegradable, mild on skin and leaves an extra clean scent.