Plum White™ is a 32-1 high concentrate shampoo. The absolute best whitening shampoo. Removes yellow and green oxidation as well as food stains. Plum White™ uses plum skins to naturally whiten and brighten. Plum White™ is mild, ph balanced, natural, bio-degradable and has a super clean scent. Formulated for dogs, cats, puppies, kittens, horses, ferrets & farm animals.